Custom Search Engine Optimization

Search Engine Optimization is based on detailed keyword ratios and evaluation methodologies by the Search Engines who have the ability to change at anytime. During the development we plan for the broadest spectrum of methodology alterations. We guarantee we will increase your traffic from search engines and directories like Google and Yahoo.

Process

We first discuss your business - what you do, who your prospective clients or target audience is and what kind of results you want to see. This is very important to us as we desire to see your business actually grow and succeed as a result of our services. It helps us design the most effective campaign for you.

Next comes the planning stage. We work with you to select the appropriate keywords or phrases for your campaign. We research those words to see if and how often people are searching for them on the Internet. We check to see if competitors are using them and how. By this we can help you to select the most effective keywords or phrases that will target the audience you are looking for.

We then make sure each page is optimized for prime search engine positioning. We look at the title tag, meta tags, alt tags, keyword density and actual content in order to make sure all these elements are optimized. We can either provide the changes needed or work with your current web designer to make sure the necessary changes are in place. Oftentimes this will not affect the appearance of your home page to the public view but rather affects and changes the underlying code.

After we make sure your home page is optimized, we will optimize existing sub pages on your site to target specific keywords or phrases or if suitable pages are not available. Search engines limit the amount of keywords that can be effectively promoted with a single web page because of the limit that is placed on the titles and descriptions found in listings (usually 64 characters for titles and 180 characters for descriptions). By optimizing existing pages on your site or developing custom optimized content pages, we can expand your keyword reach and visibility.

Research and Analysis

Keyword ratio and efficiency, keyword phrase, meta tag analysis and research off existing competitor rankings and use of keyword efficiency. Current phrases being searched.
Most words searched related to your topic and the correlation with the region aligned with the top Search Engine rankings.

Design and Development of HTML Code for Optimization

Design and Development of individual Title Tag for each reviewed page
Design and Development of Meta Tags
a. Keyword
b. Description
c. Robots
d. Rating
e. Misc. (author, robot.txt, etc.)

Monthly Search Engine Submittal, Reporting and Maintenance

Now it is time for the actual submission process. The home page and optimized pages are manually submitted to the top search engines and directories. In regards to the top directories such as Open Directory, Yahoo, Looksmart, etc., we select the most appropriate category or categories, submit to these and log which categories were selected so we can verify the site was actually listed. We also will submit to other various search engines and directories according to your specific campaign.

We then continually monitor your progress with Ranking Reports, web site statistics and repeat submissions.

Reports

These quarterly reports provide detailed information on where your web site is positioned in each search engine, what web page is in that position and which keyword or keyword phrase is related to it. These reports will be provided by email.

Maintenance

We repeat the maintenance process every month. This ensures that you keep top placement in the search engines. If we only submitted once and did nothing else, you would not see continuous top rankings. By regularly performing maintenance, we are able to keep you in top positioning by making necessary adjustments to your site to accommodate changes in the search engine industry and/or to combat competitors. Resubmissions may also be performed if your site drops from a search engine or changes have been made and you wish to reflect those changes.
Each domain name and estimated page will be submitted to the following Search Engines

The difference between submitting an individual domain name versus actual domain pages is simple. We are successful 99.9% of the time getting you top ranking for your keywords and phrases when submitting individual pages to the National and International Search Engines.